网络2.0时代的传播政治经济学理论评述

A Review of the Theory of the Political Economy of Communication in the Web 2.0 Era

传播政治经济学是西方马克思主义传播批判理论70年代以来最重要的流派之一。在数字资本主义背景下,传播在资本主义社会中的重要性不断提升,形成了以基于网络2.0技术的社交媒体广泛应用为主要特征的数字时代传播体系。传播政治经济学高度关注网络2.0时代传播体系的即时性、参与性、分布式等新特征,从网络中心主义批判、数字劳动研究、产消者分析、互联网民主潜能异化、数字媒介物质性等方面对当代资本主义进行了深入和系统的分析。系统梳理网络2.0时代的传播政治经济学批判理论,对于从一个独特的学术视角窥探当代资本主义的新变化和数字化危机趋势,具有较大的理论价值;同时将为我国现阶段引导互联网和数字经济有序发展、提升社会综合治理能力提供借鉴和启示。

The political economy of communication is one of the most important schools of western Marxist critical theory of communication since the 1970s.Under the background of digital capitalism,the importance of communication in capitalist society is increasing,and a digital age communication system characterized by the wide application of social media based on Web 2.O technology is formed.The political economy of communication pays a close attention to the new characteristics of the communication system in the Web 2.O Era,such as immediacy,participation and distribution,and makes an in-depth and systematic analysis of contemporary capitalism from the aspects of the criticism of network centralism,the study of digital labor,the analysis of prosumer,the alienation of the democratic potential of the Internet and the materiality of digital media.A systematic review of the critical theory of political economy of communication in the Web 2.0 Era is of great theoretical value for exploring the new changes of contemporary capitalism and the trend of digital crisis from a unique academic perspective.At the same time,this paper will provide reference and enlightenment for guiding Internet and digital economy to develop orderly and promoting social comprehensive governance ability in China.