竞渡文化的存续:汨罗龙舟的城市名片构建

The survival of race culture:the city business card construction of Miluo dragon boat

汨罗龙舟集竞技、娱乐为一体,饱含传统文化底蕴。分析汨罗龙舟运动与城市间的“共生关系”,提出在共生理论视角下汨罗市的名片构建策略,以期促进汨罗龙舟的传承与发展。研究表明:汨罗龙舟共生单元有效拉动经济增长;互惠共生的模式使共生单元良性发展;共生界面丰富且机制完善;共生环境良好发展通畅。共生理论视角下提出汨罗龙舟名片构建策略:激发主体间共生能量,挖掘历史意蕴;完善主体间共生模式,助力龙舟产业可持续发展;改良共生环境,丰富龙舟内涵;提高完善共生机制,塑造城市品牌。

Miluo dragon boat set competition,entertainment as a whole,and is full of traditional culture.By using the methods of literature,logical analysis and field research,this paper analyzes the“symbiotic relationship”between Miluo dragon boat sport and the city,and puts forward the strategy of Miluo City’s business card construction from the perspective of symbiotic theory,in order to promote the inheritance and development of Miluo dragon boat.The research shows that Miluo dragon boat symbiosis unit can effectively promote economic growth;the symbiotic interface is rich and the mechanism is perfect;Symbiotic environment is good and smooth development.From the perspective of symbiosis theory,the paper puts forward the strategy of Miluo dragon boat name card construction:to stimulate the symbiosis energy between the main body and explore the historical implication;To improve the symbiosis mode between the main body and help the sustainable development of dragon boat industry;Improve the symbiotic environment,enrich the connotation of dragon boat;Improve the symbiosis mechanism and shape the city brand.