从“遗产”到“资本”,侗族文化资本化探析

An Analysis of the Capitalization of Dong Culture from“Heritage”to“Capital”

从资本化的角度探讨侗族文化资本转化,能更好地实现侗族文化创造性转化和创新性发展。本文通过文化能力、文化产品和文化制度三种形式,构建文化资源进入市场的转化逻辑,并从侗族文化产品开发、文创产品市场化、文化资本积累、文化产品市场营销运作和利益分配保障制度5个方面对侗族文化资本转化的路径进行研究。以全新的视角对文化与资本交融创新进行初步探讨。

Exploring the transformation of Dong cultural capital from the perspective of capitalization could realize the creative transformation and innovative development of Dong culture better.Through the three forms such as cultural ability,cultural products and cultural system,this paper constructs the trans⁃formation logic of cultural resources entering the market,and studies the path of the transformation of Dong cultural capital from five aspects:the development of Dong cultural products,the marketization of cultural and creative products,the accumulation of cultural capital,the marketing operation of cultural products and the guarantee system of interest distribution.This paper makes a preliminary discussion on the integra⁃tion and innovation of culture and capital from a new perspective.