国际传播中的地方形象:基于外媒“一带一路”涉陕新闻报道的分析

Local Image in International Communication:Based on the Analysis of“Belt and Road”News Reports of Foreign Media Involving Shaanxi

通过对ProQuest数据库中的有关陕西的“一带一路”新闻报道进行搜集和编码研究发现,国际媒体的相关报道重点关注了该地区的文化、经济和政治领域,构造出陕西地区的“内陆枢纽”和“历史文化之乡”等标签,设定了友好、合作、质疑、威胁、竞争和成就六种框架,而友好、合作和成就占绝对数量,且在“一带一路”沿线国家的媒体报道中呈现更高的积极报道。

By collecting and coding news stories about Shaanxi in the ProQuest database,the study found that international media reports focused on the cultural,economic and political spheres of the region,constructing the“inland hub”and“hometown of history and culture”,setting six frameworks of friendship,cooperation,questioning,threat,competition and achievement.Friendship,cooperation and achievement accounted for the majority,which showed highly positive media coverage of Shaanxi along the“Belt and Road”.