基于SWOT分析的区域旅游产业发展现状与开发路径研究——以昆明市西山区为例

Research on the Development Status and Development Path of Regional Tourism Industry Based on SWOT Analysis--Taking Xishan District,Kunming City as an Example

昆明市西山区自然资源与人文资源丰富多样,旅游产业发展基础良好。本文在对西山区旅游产业发展的SWOT分析的基础上,提出西山区旅游产业发展的发展路径:依托昆明的高铁网络,促进旅游发展;提升景区品质,创建国家级旅游示范区;大力发展新型旅游;乡村旅游转型升级、提质增效;加强政策支持保障;多样化合作发展模式等。

Xishan District,Kunming City,has rich and diverse natural and cultural resources,and a solid foundation for the development of the tourism industry.Based on a SWOT analysis of the tourism industry development in Xishan District,this article proposes a development path for the tourism industry in Xishan District:relying on Kunming's high-speed rail network Promoting tourism development through networking;Improve the quality of scenic spots and create national level tourism demonstration zones;Vigorously developing new types of tourism;Rural tourism transformation and upgrading,improving quality and efficiency;Strengthen policy support and guarantee;Diversified cooperation and development models,etc.