基于具身理论视角的节庆旅游体验、依恋及行为意向研究

A STUDY ON FESTIVAL TOURISM EXPERIENCE,ATTACHMENT AND BEHAVIORAL INTENTION--BASED ON THE PERSPECTIVE OF EMBODIED THEORY

节庆旅游能够为旅游目的地发展带来积极效益,以方特万圣节为案例,通过多源数据的收集,基于具身理论、依恋理论和忠诚度理论,进行扎根编码,探讨节庆旅游体验维度,构建节庆体验与节庆和地方依恋及游客行为意向的影响模型。结果表明:节庆旅游体验包括审美体验、阈限体验、新奇与认知体验、社交体验和支持性体验5个维度。节庆阈限、新奇与认知、社交和支持性体验显著正向影响节庆依恋,继而影响节庆行为意向;审美体验与节庆依恋显著正向影响地方依恋,继而影响地方行为意向;节庆行为意向对地方行为意向有显著正向影响;地方依恋对节庆行为意向有显著正向影响。

Festive tourism can bring positive benefits to the development of tourist destinations.Take Fangte Halloween as an example,through the collection of data from multiple sources.Based on embodied theory,attachment theory and loyalty theory,this paper conducts grounded coding,discusses the dimension of festival tourism experience,and constructs an influence model of festival experience,festival and local attachment and tourists'behavioral intention.The results show that the festival tourism experience includes five dimensions:aesthetic experience,threshold experience,novelty and cognitive experience,social experience and supportive experience.Festive threshold,novelty and cognitive,social and supportive experiences significantly positively affected festive attachment,and then affected festive behavior intention.Aesthetic experience and festive attachment significantly positively affect local attachment,and then affect local behavior intention.The intention of festive behavior has a significant positive impact on local behavior intention.Local attachment has a significant positive effect on festive behavior intention.