基于AHP-QFD的社区生鲜贩卖机优化设计

Optimal Design of Community Fresh Food Vending Machine Based on AHP-QFD

目的挖掘生鲜贩卖机用户需求,获取与之相关联的功能要求及重要性排序,为设计师提供更直观的生鲜贩卖机优化设计指导及参考。方法将AHP和QFD引入产品优化设计中,通过用户体验地图获取用户需求,利用AHP模型对需求要素进行优先级排序,得到重点需求要素,映射拓展得到对应功能点,采用QFD关系矩阵得到符合用户需求的重点功能要求,明确该产品的具体改良方向,指导完成生鲜贩卖机优化设计。结果简便、安全、新鲜、丰富、准确为用户重点需求要素,人脸识别、供需平衡、支付确认、生鲜预售、植物工厂、实时清单为符合用户需求的重点功能要求,针对上述6个功能点展开优化设计,可有效提高用户满意度。结论通过AHP-QFD方法,实现了由抽象需求到具体要求的转化,缩小了真实用户需求与产品功能设计间的偏差,为相关产品优化设计提供新思路和有效参考。

The work aims to explore the user needs of fresh food vending machine and obtain the related functional requirements and the importance ranking,so as to provide designers with more intuitive optimal design guidance and ref-erence of fresh food vending machine.AHP and QFD were introduced into the optimal design of product and user needs were acquired through user experience maps.AHP model was applied to prioritize the need elements to get the key need elements and mapping extension was carried out to obtain the corresponding functional points.QFD relationship matrix was adopted to obtain the key functional requirements in line with the user needs,clarify the specific improvement direc-tion of the product,and guide and complete the optimal design of fresh food vending machine.Convenience,safety,freshness,abundance,and accuracy were the key need elements for users and face recognition,balance of supply and de-mand,payment confirmation,fresh pre-sale,plant factory,and real-time list were the key functional requirements in line with the user needs.Based on the above six functional points,the optimal design was carried out,which effectively im-proved user satisfaction.The transformation from abstract needs to concrete requirements has been realized by AHP-QFD method,which reduces the deviation between real user needs and product functional design,and provides new ideas and effective references for the optimal design of related product.