“故宫文创”对现代文创产品设计的启示

Enlightenment of"Cultural and Creative Product Design in the Forbidden City"to the Design of Modern Cultural and Creative Products

目的以“故宫文创”的设计与营销为现代文创产品设计带来启示,从而丰富现代文创产品的内容与形式,提高现代文创产品设计的文化内涵。方法采用案例分析法,将“故宫文创”中的一些产品作为案例,为现代文创设计提供参考。结论在文创产品设计的过程中,应该遵循实用性、创新性、特色性原则,把握优秀传统文化,打造自身的特色和品牌。

The work aims to enlighten the design of modern cultural and creative products by the design and market-ing of"cultural and creative products in the Forbidden City",so as to enrich the content and form of modern cultural and creative products and improve the cultural connotation of modern cultural and creative product design.Some"cultural and creative products in the Forbidden City"were used as cases to provide reference for modern cultural and creative product design.The design of cultural and creative products should follow the principles of practicality,innovation and character-istics,focus on the excellent traditional culture and create their own characteristics and brands.