建构主义理论与博物馆文创设计中美育观念运用研究

Constructivism Theory and Application of Aesthetic Education Concept in Museum Cultural and Creative Design

目的探讨建构主义理论在博物馆文创设计中的应用,旨在增强文创产品在美育方面的功能,从而更好地培养大众的民族审美情趣。方法采用案例分析法选取多个优秀的博物馆文创产品作为案例,并分析建构主义理论在这些产品设计中的作用;采用层次分析法分解博物馆文创产品设计的多个要素指标,包括设计因素、建构主义要素和美育观念;引入模糊Kano模型分析用户对不同层次和特征的偏好程度,并建立不同特征属性对博物馆文创设计的理性评价体系。结论结果表明,在博物馆文创设计中,运用建构主义理论可以更好地引导文创产品的设计,增强其美育功能,同时也能更好地培养大众的民族审美情趣,提高民族文化自信。

The work aims to explore the application of the constructivism theory in museum cultural and creative de-sign to enhance the aesthetic education function of cultural and creative products and better cultivate the aesthetic taste of the public.Firstly,several excellent museum cultural and creative products were selected as cases according to the case analysis method,and the role of the constructivism theory in the design of these products was analyzed.Secondly,the Analytic Hierarchy Process was used to decompose the multiple elements of museum cultural and creative product design,including design factors,constructivism elements,and aesthetic education concepts.Finally,the fuzzy Kano model was introduced to analyze users'preferences for different levels and features,and a rational evaluation system for different feature attributes of museum cultural and creative design was established.The results show that applying the constructiv-ism theory in museum cultural and creative design can better guide the cultural and creative product design,enhance its aesthetic education function,and cultivate the public's aesthetic taste and national cultural confidence.