“晒”的福利效应:社交媒体主动型使用对国民主观福利的影响机制研究

The Welfare Effect of“Sharing”——A Study on the Mechanism of the Impact of Active Employment ofSocial Media on the Subjective Well-being in China

社交媒体日益普及并深入渗透人们的日常生活,研究社交媒体使用方式对国民主观福利的影响具有重要意义。基于中国家庭追踪调查2020年数据研究发现:社交媒体主动型使用行为会显著提升国民主观福利,产生福利效应;社交主动型使用影响国民的认知标准、积极情绪和预期满足,是社交媒体使用方式的主要传导机制;通过工具变量和混合方法回归克服内生性问题,模型表现稳健;传导机制存在异质性,女性社交媒体主动型使用主要影响积极情绪,受教育程度越低更易改变认知标准和预期满足,高教育程度国民更多通过影响积极情绪作用于主观福利,农村居民社交媒体主动型使用仅仅影响认知标准,福利效应不显著,低龄与高龄居民社交媒体主动使用的福利效应显著,中年居民更多通过影响预期满足作用于主观福利。

The popularity of social media and our full engagement with it have rendered the study of its impact on the subjective well-being a topic of great significance.Based on the data from the Chinese Family Panel Studies(2020),it is found that:1)proactive use of social media significantly enhances the subjective well-being,resulting in welfare effects;2)the active use of social media affects the cognitive standards,positive emotions,and expected satisfaction of citizens,and is the main transmission mechanism of social media usage;3)the model,overcoming endogeneity issues through instrumental variables and mixed regression methods,performs robustly;4)there is heterogeneity in the transmission mechanism—women’s proactive use of social media mainly affects positive emotions;5)the less education one receives,the more likely one is to change cognitive standards and expected satisfaction,while well-educated citizens tend to influence subjective well-being through positive emotions;6)for rural residents,their proactive use of social media only affects cognitive standards,and the welfare effect is not that significant;7)for the youth and the seniors,the welfare effect is significant;8)middle aged residents are more likely to affect subjective well-being through influencing expected satisfaction.