感知价值何以影响数字化公共服务公私合作?——以C市P社区智慧居家养老服务为例

How does Perceived Value Affect the Public-Private Partnership in Digital Public Service:A Case of the Smart Home Care Service of P Community in C City

数字化技术是推动公共服务均等化、普惠化、高效化、便捷化的重要手段,但需要通过公私合作来应对其风险性与不确定性。已有研究主要从合作动力、机制与影响因素等视角对数字化公共服务公私合作进行分析,缺乏对合作主体心理与行为的关注。本文基于感知价值理论,以C市P社区智慧居家养老服务为例,构建“感知—行动”分析框架,剖析数字化公共服务中的公私主体合作心理及其行动选择。研究发现:数字化影响政绩导向的公共部门与市场导向的私人部门的价值感知;公私主体基于前景、利益与风险等价值感知,采取寻求合作、资源投入与资源撤出等行动策略。本文扩展了原有分析维度,为提升数字化公共服务合作效能提供了方向。

Digital technology is an important means to promoting equalization,universality,efficiency,and convenience of public services.Still,it is necessary to cope with its risk and uncertainty through public-private partnership.Current studies have focused on cooperation dynamics,mechanisms,and influencing factors,but there has been little analysis on behavioral psychology.This paper,based on the theory of perceived value,presented a case of smart home care service of P community in C city and constructed a framework of“perception-action”to analyze the psychology of public-private cooperation in digital public services and their action choices.We found that digitalization affected the value perceptions of the performance-oriented public sector and market-oriented private sector,and based on the perceptions of prospects,benefits,and risks,public and private actors chose action strategies of seeking cooperation,inputting,or withdrawing resources,which affected the process of digital public service projects.The research provides a new perspective and gives useful suggestions for improving the effectiveness of cooperation in digital public service research.