基于内容分析法的社交媒体健康信息分享行为研究综述

Health Information Sharing Behavior of Social Media Based on Content Analysis:A Review

[目的/意义]梳理社交媒体健康信息分享行为研究内容,展望未来研究方向。[方法/过程]系统回顾社交媒体健康信息分享行为研究成果,辨析相关概念,运用内容分析法挖掘现有文献成果的时间分布、研究方法、研究重点和理论基础,构建社交媒体健康信息分享行为研究的内容框架。[结果/结论]分享行为影响因素、健康信息类型、分享媒介功能和分享群体特征是社交媒体健康信息分享行为的研究重点。现有研究不足主要体现在社交媒体属性与失真健康信息的分享行为探究不深入、研究方法缺乏创新、理论来源不够丰富、研究情境亟需进一步拓展等方面。

[Purpose/Significance]The paper is to sort out the research content of social media health information sharing behavior and look forward to the future research direction.[Method/Process]This paper systematically reviewed the literature on social media health information sharing behavior,analyzed related concepts,and used content analysis method to mine the time distribution,research methods,research focus and theoretical basis of existing literature,and constructed the content framework of social media health information sharing behavior research.[Result/Conclusion]Factors influencing sharing behavior,types of health information,functions of sharing media and characteristics of sharing groups are the research focuses of health information sharing behavior on social media.The shortcomings of the existing literature are reflected in the lack of in-depth research on the sharing behavior of social media attributes and distorted health information,the lack of innovation in research methods,the lack of rich theoretical sources,and the urgent need to further expand the research situation.