地方历史文化与民宿产业融合发展分析及对策——以肇庆市为例

Analysis and Countermeasures of the Integrated Development of Local History and Culture and Home Stay Industry:Taking Zhaoqing City as an example

将地方历史文化资源与民宿结合起来,对地方历史文化的弘扬和民宿产业的发展都有积极作用。以肇庆市为研究对象,结合其民宿产业发展状况,探讨肇庆市历史文化资源与民宿产业融合发展中具有的优势,如优越的历史文化资源禀赋、政策支持以及旅游市场发展前景。同时,在发展过程中也存在产业融合不到位、民宿同质化严重、民宿产业运营体系不完善等问题。基于存在的问题,为促进肇庆市历史文化与民宿产业的融合发展提出相关对策。

The combination of local historical and cultural resources with home stay plays a positive role in the promotion of local history and culture as well as the development of home stay industry.Taking Zhaoqing City as the research object,combined with the development of its home stay industry,the development advantages in the integration of Zhaoqing’s historical and cultural resources and home stay industry ia studied,such as superior historical and cultural resources endowment,policy support and tourism market development prospects.However,there are also problems in the industrial linkage development,including inadequate industrial integration,serious homogenization of home stay,and the lack of a well-developed home stay industry operation system.Based on the existing problems,relevant countermeasures are put forward to promote the integration and development of Zhaoqing’s history and culture with the home stay industry.