基于课程思政理念的市场营销课程教学改革探索

Exploration on Teaching Reform of Marketing Course Based on Course Ideological and Political Concept

市场营销课程教学不仅要注重专业知识教育和技能培养,同时还要加强思政素质教育。但当前由于市场营销课程教学目标尚未明确、教学内容不够清晰、教学方法不够灵活等问题,影响了思政课程的融入。对此,本文基于课程思政理念,分别从教学目标、教学内容以及教学方法等维度,对市场营销课程教学改革提出了切实有效的建议和路径,以期能够提高学生的思政素养,促进课程思政与专业课程的深度融合。

Marketing course teaching should not only focus on professional knowledge education and skill training,but also strengthen ideological and political quality education.However,there are many problems in the teaching of marketing courses,which affect the integration of ideological and political courses.In this regard,based on the ideological and political concept of the curriculum,this paper puts forward practical and effective suggestions and paths for the teaching reform of marketing courses from the dimensions of teaching objectives,teaching content and teaching methods,in order to to improve students’ideological and political literacy and promote the deep integration of ideological and political courses with professional courses.