“文化+”乡村旅游特色塑造研究

Study on“Culture+”Rural Tourism Characteristics Shaping

针对乡村旅游发展中出现的产品趋同、特色丧失等问题,从“文化+”的视角对乡村旅游特色塑造的方式方法展开探讨。认为乡村旅游特色是需要根植在乡土文化土壤之上的,乡土文化是乡村旅游的灵魂。以南京市龙袍新城长江社区乡村旅游策划为例,提出文化元素挖掘、文化元素价值评判、“文化+”旅游产品策划三位一体的乡村旅游特色塑造方法,以期对乡村地区的文化传承与旅游开发有现实借鉴意义。

Aiming at the problems of product convergence and loss of characteristics in the development of rural tourism,this paper discusses the ways and methods of shaping rural tourism characteristics from the perspective of“culture+”.The author believes that the characteristics of rural tourism need to be rooted in the soil of local culture,which is the soul of rural tourism.Taking the rural tourism planning of Yangtze River Community in Longpao New City,Nanjing City as an example,this paper proposes a method of shaping rural tourism characteristics based on the trinity of cultural element mining,cultural element value evaluation and“culture+”tourism product planning,in order to provide practical reference for cultural inheritance and tourism development in rural areas.