基于“5W”模式考量的北京冬奥会传播渠道融合创新

Integration and Innovation of Communication Channels for Beijing Winter Olympics Based on“5W”Model

在媒体不断向深层次融合与创新的背景下,2022年北京冬奥会的赛事传播和报道取得历史最佳的赛事传播效果。针对这一现象级表现,本文基于“5W”模式,观察北京冬奥会赛事传播渠道新特点,构建北京冬奥会传播渠道模型,并通过重大赛事传播实践对传播学经典理论进行修正补充。

Under the background of continuous in-depth integration and innovation of the media,the event communication and reporting of the Beijing 2022 Winter Olympics have achieved the best event communication effect in history.In view of this phenomenal performance,this paper based on the“5W”model,observes the new characteristics of the event transmission channel of the Beijing Winter Olympic Games,builds a communication channel model for the Beijing Winter Olympic Games,and amends and supplements the classical theory of communication through the communication of major events.