论当下中国网络文学的“内卷”现象

On the“Involution”Phenomenon of Current Chinese Network Literature

当下中国网络文学创作发展如火如荼,网络文学市值和文本数量高速增长,但文本质量却始终停滞不前。因此从“内卷”视角切入网络文学的生成与传播,可以更好把握网络小说的生成流变与内质更迭。随着网络文学商业化的日趋“成熟”,网络文学的多样性逐渐消失,从而转为创作模式内卷化,创作类型内卷化,人物形象内卷化。而网络文学创作内卷化不仅体现出当下商业化网络小说生成机制不合理以及网络写手的生存焦虑,同时也展现出资本、大数据、社交软件对网络环境中读者的审美重塑以及鲜明的时代表征。

At present,the development of online literature in China is in full swing.The market value of online literature and the quantity of text are growing rapidly,but the quality of text remains stagnant.Therefore,the generation and dissemination of network literature from the perspective of“involution”can better grasp the generation and evolution of network novels and their intrinsic change.As the commercialization of network literature becomes more and more“mature”,the diversity of network literature gradually disappears,thus turning into the involution of writing mode,the involution of writing type and the involution of character image.The involution of network literature creation not only reflects the unreasonable generation mechanism of current commercial network novels and the survival anxiety of network writers,but also shows the aesthetic reshaping of readers in the network environment by capital,big data and social software and the distinct representation of the times.