乡村振兴背景下高校农产品营销课程思政教学改革探究

Reform Research on Ideological and Political Teaching of Agricultural Product Marketing Course under the Background of Rural Revitalization

在国家大力推进乡村振兴的背景下,农产品营销课程作为农业经济类学生的基础课程,承担着为乡村发展、新农村建设和实现乡村振兴培养优秀农产品营销人才的责任。为更好地发挥农产品营销课程的育人功能,应将思想政治教育有效地融入专业课教学过程中,实现课程教学全员全过程全方位育人。本文分析了在高校开展农产品营销课程思政教学的必要性,结合农产品营销课程思政教学改革要点,针对农产品营销思政课程教学改革中存在的问题,提出了“不断优化课程目标,增强思政元素的渗透性”“充实丰富授课内容,扩大挖掘思政元素范围”“改变传统教学模式,提升思政教学有效性”“提升教师思政教育水平,完成思政专业培养双目标”“设立多样教学评价考核,充分掌握学生思想动态”等5个农产品营销课程思政教学主要改革措施,为实现农产品营销与思想政治教育深度融合,探索农产品课程思政教学改革新路径,引导学生积极主动投身到乡村振兴建设提供一定的参考。

Under the background of the country’s vigorous promotion of rural revitalization,as a basic course,the agricultural product marketing course bears the responsibility of cultivating excellent agricultural product marketing talents for rural development,new rural construction and rural revitalization.In order to play the educational function of the agricultural product marketing course,the ideological and political education should be effectively integrated into the teaching process of the professional courses,so as to realize the all-round education of the whole process of the course teaching.The paper analyzed the necessity of carrying out ideological and political teaching of agricultural product marketing course in colleges.Combining with the key points of ideological and political teaching reform of agricultural product marketing course,aiming at the problems in the teaching reform of agricultural product marketing ideological and political course,it put forward five reform measures of ideological and political teaching in agricultural product marketing course,“reflected inconstantly optimize the curriculum objectives and enhance the permeability of ideological and political elements”,“enrich the teaching content and expand the scope of ideological and political elements”,“change the traditional teaching mode and improve the effectiveness of ideological and political teaching”,“improve the level of teachers and complete the dual objectives of ideological and political professional training”,“set up a variety of teaching evaluation and assessment,and fully grasp the ideological dynamics of students”,in order to provide references for realizing the deep integration of agricultural product marketing and ideological and political education,explore the new path of ideological and political teaching reform of agricultural product curriculum,and guide students to actively participate in rural revitalization and construction.