食玩设计中的现代转译方式与迭代赋能路径研究

Research on Modern Translation Methods and Iterative Empowerment Paths of Food Toy Design

食玩是新时代经济文化发展下的产物,其前身可以追溯到中国传统饮食文化的精神内涵。在设计的推正向作用下,食玩产业仍存在发展短板和关注缺失,前沿食玩的发展较为被动,应当在继承精华的同时开拓一条自己的路。本研究对食玩产品的民俗文化基因与商业市场脉络进行整体把握,从产品设计的视角剖析食玩产业,并提出设计如何推动传统食玩文化现代转译,以及设计如何促进现代食玩迭代赋能。

Food Toy is a product of economic and cultural development in the new era,and its predecessor can be traced back to the spiritual connotation of traditional Chinese food culture.Under the positive effect of design,the Food Toy industry still has development shortcomings and a lack of attention.The development of cutting-edge Food Toy is relatively passive,and it should develop its own path while inheriting the essence.This research takes an overall grasp of the folk cultural genes and commercial market context of Food Toy products,analyzes the Food Toy industry from the perspective of product design,and proposes how design promotes the modern translation of traditional Food Toy culture,and how design promotes iterative empowerment of modern Food Toy.