基于“两山理论”的竹旅游基础体系构建——以安吉县为例

Construction of Bamboo Tourism Infrastructure Based on“Two Mountains Theory”,Anji County as an Example

【目的】探索竹产业转型升级新模式,尤其是“互联网+”形势下竹旅游业态融合发展,为竹旅游基础体系构建的方法提供参考。【方法】采用案例研究法,以浙江省安吉县为样本,2017—2022年的小城镇综合整治、城乡风貌建设中规划设计以及建设案例,结合竹旅游基础体系因素,进行开放式搜集,重点对案例资料进行分析,提出一些假说,再进行验证。【结果】竹旅游基础体系构建可以从保护自然山水风貌、整合竹乡旅游资源和创新乡村文旅业态三个层面,通过修复山林底色、营造河湖空间,打造美丽田园、提升智行交通、构筑浙北民居、复兴历史人文、创新业态功能、数字赋能产业、文旅兴民共富等九个方面进行建设。【结论】在互联网经济和乡村振兴时代背景下,竹旅游作为三产的引擎,承担着产业融合和业态创新发展的功能,发挥着越来越重要的作用。安吉县积极促进竹产业转型升级,走“发展三产、做强二产、带动一产”的竹产业发展路径,做好一二三产联动,发挥产业集群自主创新模式,走探索融合发展的产业升级道路。

【Objective】To explore the new mode of transformation and upgrading of bamboo industry,especially the integrated development of bamboo tourism under the situation of“Internet+”,and to provide reference for the method of constructing the basic system of bamboo tourism.【Method】Case study method was adopted,Anji County of Zhejiang Province was taken as a study area.The cases of comprehensive renovation of small towns,planning,design and construction of urban and rural landscape construction during 2017—2022 were collected openly,combined with factors of bamboo tourism basic system.The case data were analyzed,and some hypotheses were proposed for verification.【Result】The basic system of bamboo tourism can be constructed from three aspects:protecting natural landscape features,integrating tourism resources of bamboo township and innovating rural cultural tourism.Through repairing mountain background and creating river and lake space,the construction is conducted in nine aspects,including creating beautiful countryside,improving intelligent traffic,constructing folk houses in northern Zhejiang,reviving historical culture,innovating business forms and functions,digital enabling industry,and invigorating culture and tourism.【Conclusion】In the era of Internet economy and rural revitalization,bamboo tourism,as the engine of the three industries,undertakes the function of industrial integration and business form innovation and development,and plays an increasingly important role.It is suggested that to promote the transformation and upgrading of the bamboo industry actively,to follow the development way of“developing the third industry,strengthening the second industry and driving the primary industry”,to make a linkage of the first,second and third industries,to give play to the independent innovation mode of industrial clusters and take the industrial upgrading road of exploring integrated development.