中华老字号上市企业数字化转型影响因素研究

Research on Influencing Factors of Digital Transformation of Chinese Time-Honored Listed Enterprises

在数字化发展的大背景下,文章基于对老字号企业传承与发展现状的探讨,筛选及整理老字号上市公司一系列财务数据,对老字号企业数字化转型的影响因素进行探索。实证研究结果发现:技术创新、政府补贴对老字号企业数字化转型产生正向积极的影响并且显著,企业规模对数字化转型具有一定的负向影响。研究建议老字号企业在数字化转型过程中,需加大对技术创新、专利申请的资金投入力度,重视政府资金补助的作用,尤其是研发投入方面。

In the context of digital development,based on the discussion of the heritage and development status of time-honored enterprises,this paper screens and sorts out a series of financial data of listed time-honored enterprises,and explores the influencing factors of the digital transformation of time-honored enterprises.The results show that technological innovation and government subsidies have a positive and significant impact on the digital transformation of time-brand enterprises,and enterprise size has a certain negative impact on the digital transformation.Therefore,in the process of digital transformation,time-honored enterprises need to increase the capital investment in technological innovation and patent application,and attach importance to the role of government subsidies,especially in research and development.