移动互联网精准推送平台设计初探

Preliminary study on the design of mobile Internet precise push platform

随着移动互联网的发展,消息推送(PUSH)成为网络信息传播的一种重要途径。但PUSH消息的泛滥不仅无法让用户快捷地获取需要的信息,还给用户造成了打扰。基于对用户画像模型的构建,设计一种能够筛选精细化目标用户集的消息推送平台,为互联网App精准地推送消息,提升消息的点击率、减少对用户的打扰提供了平台支持。

With the development of Internet,PUSH has become an important way of network information dissemination.However,the proliferation of PUSH messages not only prevents users from quickly getting the information they need,but also causes great disrup⁃tion to users.Based on the construction of the user portrait model,this paper designs a message push platform that can filter and refine the target user set,which provides platform support for Internet apps to accurately push messages,improve the click rate of messages,and reduce the interruption to users.