基于结构方程模型的快递包装绿色回收研究--以苏州大学为例

Research on Recycling of Green Express Packaging Based on Structural Equation Model:Taking Soochow University as Example

“双碳”政策背景下,如何维衡“电商经济发展”与“绿色低碳发展”成为亟待解决的问题。以苏州大学为切入点,基于计划行为(TPB)与刺激机体行为(S-O-R)理论,从高校群体参与回收行为视角出发,构建高校学生参与快递包装回收行为与意愿的结构方程模型。运用SPSS26.0与AMOS26.0统计分析软件,借助结构方程对有效样本数据展开实证分析,探究与验证影响苏州大学学生参与快递包装回收的影响因素。实证结果表明,强制规范通过整体动机影响行为意向进而促进实际行为,意识导向与发展安全通过行为意向影响实际行为,条件设施直接对实际行为产生显著影响。最后依据实证分析结果提出相应的对策建议。

Taking Soochow University as the starting point,and based on the theory of planned behavior(TPB)and the theory of stimuliorganism-response(S-O-R),from the perspective of university groups as participants in recycling activities,this paper constructed a structural equation model to describe the college students'behavior and willingness to participate in express packaging recycling.Using SPSS26.0 and statistical analysis software AMOS26.0,and applying the structural equation model to an empirical analysis on valid sample data,the paper explored and verified the factors influencing the students of Soochow University concerning participation in express packaging recycling.The result showed that mandatory norm affects the behavioral intention of the students through global motivation and further promotes their actual behaviors;awareness orientation and development security affect their actual behaviors through behavioral intention;and conditional facility has a direct significant impact on the actual behaviors of the students.According to the result of the empirical analysis,corresponding countermeasures and suggestions were put forward.