数字经济视域下无锡纺织服装产业与文化创意产业融合的研究

Research on the integration of Wuxi textile and clothing industry and cultural and creative industries in the perspective of digital economy

文章以纺织服装产业与文化创意产业融合为切入点,在数字经济的驱动下,从特色文化提升服装产业能见度、注重服装文化创意人才培养、搭建创新平台以及数字技术在服装产业中的运用4个方面探索纺织服装产业与文化创意产业融合发展的新思路,为无锡纺织服装产业的转型升级提供对策参考。

Taking the integration of the textile and clothing industry and cultural and creative industries as the starting point,and driven by the digital economy,this paper explores new ideas for the integration and development of the textile and clothing industry and cultural and creative industries from four aspects:enhancing the visibility of the clothing industry through distinctive culture,focusing on the cultivation of clothing cultural and creative talents,building innovation platforms and the application of digital technology in the clothing industry,providing countermeasures and references for the transformation and upgrading of the textile and clothing industry in Wuxi.