纺织服装行业数字化转型分析

Digital transformation analysis of the textile and clothing industry

纺织服装产业是中国传统优势产业,但目前存在高层次人才短缺、先进技术设备发展滞后、创新能力和信息化程度不高等问题。探索数字化转型实现全行业的发展升级已经成为全行业重要战略目标。纺织服装行业的数字化转型既是顺应时代发展的需要,也是抢占市场机遇的重大战略。然而,受密集型劳动力、生产效率低、营销模式落后、管理模式落后等因素的制约,纺织服装行业的数字化转型举步维艰。基于此,文章分析了数字化技术在纺织服装行业的应用现状,以期推动纺织服装行业创新发展。

The textile and clothing industry is China’s traditional advantageous industry,but there are currently problems such as the shortage of high-level talents,the lag in the development of advanced technology and equipment,and the low level of innovation and informatization.Exploring digital transformation to realize the development and upgrading of the whole industry has become an important strategic goal of the whole industry.The digital transformation of the textile and clothing industry is not only to meet the needs of the development of the times,but also a major strategy to seize market opportunities.However,restricted by factors such as intensive labor force,low production efficiency,backward marketing model and backward management model,the digital transformation of the textile and clothing industry is difficult.Based on this,this paper analyzes the application status of digital technology in the textile and clothing industry in order to promote the innovative development of the textile and clothing industry.