国潮背景下传统元素在服饰品牌中的应用——以李宁品牌为例

Application of traditional elements in clothing brands under the background of China-Chic

随着社会对传统文化的回潮,国潮文化的萌芽和蓬勃发展对人们的观念和行为造成影响。文章通过对国产服装品牌—李宁中传统元素的应用个案进行分析,探究国潮背景下传统元素在服饰品牌中的应用及存在的问题,以期为国潮品牌的发展提供参考。

With the social revival of traditional culture,the germination and vigorous development of China-Chic culture have influenced people’s ideas and behaviors.By analyzing the case of the application of traditional elements in Li Ning,a domestic clothing brand,this paper explores the application of traditional elements in clothing brands under the background of China-Chic and the existing problems,with a view to providing reference for the development of China-Chic brands.