商业模式场景化、消费者反应与企业价值创造——以海底捞为例

Business Model Scenario,Consumer Response and Enterprise Value Creation——Taking Haidilao as an Example

商业模式创新能够为企业创造新的竞争优势,而将场景要素融入其中可为企业创造出更大的场景价值。在梳理相关文献的基础上,基于SOR理论尝试构建“商业模式场景化——消费者反应——企业价值创造”理论框架,通过实例研究消费者反应对于企业价值创造的影响机制,发现消费者对企业不同场景所产生的反应会作用于其商业模式创新过程,并最终促进企业价值创造。从消费者视角出发研究场景化对企业商业模式价值创造的影响机制,具有一定的理论意义和现实意义。

Business model innovation can create new competitive advantages for enterprises,and the integration of scene elements can create greater scene value for enterprises.On the basis of combing the relevant literature,based on the SOR theory,this paper tries to construct the theoretical framework of“business model scenario-consumer response-enterprise value creation”,and studies the influence mechanism of consumer response on enterprise value creation.Through case studies,the following conclusions are drawn that consumers’response to different scenarios of enterprises will affect their business model innovation process and ultimately promote enterprise value creation.It is of theoretical and practical significance to study the influence mechanism of scenarioization on the value creation of enterprise business model from the perspective of consumers.