江大校园创意集市项目的视觉传达设计实践

Visual Communication Design Practice of the Creative Market Project in Jiangda Campus

通过视觉传达设计专业的课程教学实践,结合“玩在江大、乐在市集”校园创意集市项目执行的分析,总结出“以理论为骨,以实践为肉,以项目为皮囊”的成果导向式教学创新模式,以及执行过程的相关反思,助力实现教学相长。

Through the teaching practice of the course of visual communication design in the school of design,combined with the analysis of the implementation of the campus creative market project of"play in Jianghan University and enjoy in the market",the results oriented teaching innovation model of"take theory as the bone,practice as the fl esh,and project as the skin bag",as well as the relevant refl ection on the implementation process,to help achieve the mutual benefi t of teaching and learning.