“互联网+”下纂江农民版画H土会创新设计研究

Research on Social Innovation Design of Qijiang Farmers Print Color under"Internet+"

綦江农民版画作为重庆传统美术类非物质文化遗产,因其独特的创作方式、积极艳丽的色彩及鲜明的地域特色备受社会的喜爱。目前对綦江农民版画的研究大多集中在传承与保护上,缺乏针对性的创新设计研究。本文首先对綦江农民版画进行SWOT分析,挖掘出其在色彩及造型技艺上的独特优势;其次分析綦江农民版画在色彩等方面社会创新设计的可行路径,最终实现綦江农民版画“传播—传承—创新—再生”过程,使其焕发出新的生机与活力,为非物质文化遗产的保护与传承提供借鉴。

Qijiang Farmers'Prints,as a traditional intangible cultural heritage of Chongqing,are highly favored by society for their unique creative methods,positive and vibrant colors,and distinct regional characteristics.At present,research on Qijiang farmer prints is mostly focused on inheritance and protection,lacking targeted innovative design research.This article first conducts a SWOT analysis of Qijiang Farmers'Prints to discover their unique advantages in color and styling techniques;Secondly,analyze the feasible path of social innovation design in color and other aspects of Qijiang farmers'prints,and ultimately achieve the process of"dissemination inheritance innovation regeneration"of Qijiang farmers'prints,so as to revitalize them and provide reference for the protection and inheritance of intangible cultural heritage.