工作集群视角下协作式新闻生产的研究路径及方法

Research Paths and Methods of Collaborative News Production Analysis from the Perspective of Working Assemblies

媒体融合从内容呈现方式的多元化反向要求组织机构调整进入“深水区”,跨部门、跨区域的新闻生产协作成为国内外广为认可的行业组织趋势。但在现实推进中,许多协作式的新闻生产项目往往因与既有机构框架、生产流程、工作逻辑、规范理念等多元因素间存在种种张力而产生较多不确定性,甚至存在抵消、瓦解融合的风险。如何更好理解日益涌现的协作式新闻生产项目的种种尝试,并对其推进过程展开深入系统的经验分析和有针对性的规范评估,成为推动媒体深度融合的重要课题。相较于更关注报道内容流通的“新闻网络”“新闻生态”等描述性隐喻,文章借鉴当代地理学中的“集群体”概念,以“工作集群”为理论视角,聚焦于多种协作式新闻生产项目中生产活动的差异性根植及其模式化趋势,并引入与人类学相结合的定性地理信息分析等方法,为展开对新闻工作集群的实证探索提供相应的方法建议。

Media convergence requires organizational adjustments to enter the“deep water”from the perspective of content presentation diversification.Cross-departmental and cross-regional news production collaboration has become a widely recognized trend of industry and organization both home and abroad.However,many collaborative news production projects are often in tension with existing institutional frameworks,production processes,work logic,norm ideology and other factors,generating more uncertainty as well as offsetting and disintegrating risks.How to better understand the various attempts of emerging collaborative news production projects,and to conduct in-depth and systematic empirical analysis as well as targeted normative evaluation of their promotion process has become important issues in promoting deep media integration.Compared with the descriptive metaphors,such as“news network”or“news ecology”,focusing more on news circulation,the paper borrows the concept of“assemblies”in contemporary geography,takes“working assemblies”as the perspective,focuses on the difference roots and stereotype trend of production activities in various collaborative news production projects,takes the Qualitative Geographic Information System combining with anthropology and other methods,and provides corresponding methods and suggestions for empirical research on such news working assemblies.