短视频的分享应用与新媒体领域传播方式的创新研究

Short Video Sharing Applications and Innovative Research on Communication Methods in the Field of New Media

信息技术的革新为信息传播方式的转变提供了有效的路径,以互联网及无线通信网络为依托、以智能移动终端为信息接收平台的新媒体,成为当下社会信息传播的主要形式,在新媒体领域不断向各方拓展延伸的过程中,其传播方式发生了极大的转变。其中,短视频以其所承载的短平快大流量内容在当下的新媒体领域逐渐崛起,短视频以直观、清晰及简短的形式让用户能够快速生产内容并进行分享传播,极大地提升了信息传播效率。文章从短视频的发展沿革出发,分析短视频的分享应用特点,并提出新媒体传播以及短视频分享的创新策略。

The innovation of information technology has provided an effective path for the transformation of information dissemination methods.New media,relying on the Internet and wireless communication networks,and using intelligent mobile terminals as information receiving platforms,has become the main form of social information dissemination.In the process of expanding and extending the field of new media to all parties,its dissemination methods have undergone significant changes.Among them,short videos are gradually emerging in the current new media field with their short,fast,and high-traffic content.Short videos enable users to quickly produce and share content in an intuitive,clear,and concise form,greatly improving the efficiency of information dissemination.Starting from the evolution of short video,this article analyzes the characteristics of short video sharing applications,and proposes innovative strategies for new media communication and short video sharing.