“AI+大数据”发展背景下饲料企业跨境电子商务升级转型的机遇、挑战及路径

Opportunities,challenges,and paths for cross-border e-commerce upgrading and transformation of feed enterprises in the context of“AI+Big Data”development

在大数据和人工智能发展的背景下,饲料企业各类跨境电子商务交易成本逐步降低,跨境语言沟通得到解决,海关通关时间缩短,跨境物流和仓储效率得到提升。同时,面对跨境电子商务平台上的挑战,饲料企业应培养与引入具有“AI+大数据”技术背景的电子商务人才,充分利用海外媒体渠道宣传推广饲料商品,建立饲料企业联盟,共享跨境电商饲料消费数据,运用智能技术提升饲料产品附加值,在同质化低价竞争中“破圈”。

In the context of the development of big data and artificial intelligence,various cross-border e-commerce transaction costs for feed enterprises have gradually decreased,cross-border language communication has been resolved,customs clearance time has been shortened,and cross-border logistics and warehousing efficiency has been improved.At the same time,in the face of challenges on cross-border e-commerce platforms,feed enterprises should cultivate and introduce e-commerce talents with a technical background of“AI+Big Data”,make full use of overseas media channels to promote feed commodities,establish feed enterprise alliances,share cross-border e-commerce feed consumption data,use intelligent technology to enhance the added value of feed products,and“break the cycle”in homogeneous and low-cost competition.