高职院校营销专业双创教育与专业教育融合评价体系研究

Study on the Integration of Innovation and Entrepreneurship with Professional Education in the Higher Vocational College

我国双创教育与专业教育的融合发展尚处于初步探索阶段,系统分析高职院校营销专业双创教育和专业教育融合的评价体系,能为双创教育与专业教育融合提供参考,更能助力营销专业发展活力的释放。结合相关数据及高职院校营销专业双创教育与专业教育融合的实际情况构建评价体系,采用熵权法对评价体系进行实证分析发现,该专业双创教育与专业教育的融合建设呈现不断推进的态势,在融合过程中,教学方式的融合与教育理念的改善使得融合教育不断优化,教学效果不断提升。

Innovation and entrepreneurship,and professional education in China is in the exploratory stage.The study systematically analyzes the evaluation system of the integration of innovation and entrepreneurship with professional education in marketing major in the higher vocational college,to provide reference for the integration,and help to release the vitality of marketing major development.Through combining with the data and practice of the integration of innovation and entrepreneurship with professional education,the evaluation system is construction,and entropy method is used to do empirical analysis of the evaluation system.It is found that the integration construction of innovation and entrepreneurship with professional education is promoted.In the integration process,the integration of teaching methods and the improvement of education concept makes the integration education optimizes continuously,and the teaching effect improves continuously.