新媒体视角下乡村生态旅游的发展路径——以山东省为例

Research on the Development Path of Rural Ecotourism from the Perspective of New Media--Through Taking Shandong Province as an Example

乡村生态旅游作为新型的旅游方式,其巧妙地将生态保护、旅游与乡村振兴战略相结合,在满足游客旅游需求的同时也拉动了乡村经济。山东省是我国农业和旅游业大省之一,具有独特的乡村特色和旅游资源。从新媒体视角出发,山东省应全面把握新媒体对旅游行业产生的影响及乡村生态旅游的内涵,凭借自身旅游资源特色,在打造特色化农产品,加强新媒体人才队伍建设,借助成熟的网络新媒体打造营销新体系方面促进乡村生态旅游发展。

Rural ecotourism is a new type of tourism.Ecological protection,tourism and rural revitalization strategies are cleverly combined,which not only meets the needs of tourists,but also boosts rural economy.Shandong Province is one of the largest agriculture and tourism provinces,which is characterized with unique rural characteristics and tourism resources.From the perspective of new media,Shandong Province should comprehensively grasp the the influence of new media on tourism industry and the connotation of rural ecotourism,rely on its own tourism resources,create characteristic agricultural products,promote new media talent construction,and establish new marketing system with mature internet new media,in order to promote tourism development of rural ecotourism.