企业物流管理的信息化问题及应对措施探讨

Discussion on the Informatization Problems and Countermeasures of Enterprise Logistics Management

在互联网技术的推广应用下,部分企业已经开始走电商之路开展网络化营销,在网络营销过程中离不开物流,在这一条件下,我国企业物流管理的发展面临着较大的机遇,其必须从现代化发展理念出发,真正实现信息化管理,从而通过信息技术了解客户需求,并提升物流运输质量。但从目前企业开展物流管理信息化的实际情况来看,企业物流存在的信息化问题比较明显,例如,管理人员缺乏物流信息化管理意识、缺乏信息化人才、缺乏完善的内部管理体系以及物流管理信息技术更新不及时等问题。因此,文章从企业开展现代化物流管理的内容及特点出发,对当前企业开展现代化物流管理存在的信息化问题进行分析,并针对相关问题制定相应措施,从而促进企业现代化物流管理的有效开展。

With the promotion and application of Internet technology,some enterprises have begun to take the road of e-commerce to carry out network marketing,and logistics is indispensable in the process of network marketing.Under this condition,the development of logistics management of enterprises in China is facing great opportunities,requiring them to start from the concept of modern development,truly realize information management,so as to understand customer needs through information technology and improve the quality of logistics transportation.However,according to the actual situation of logistics management informatization in enterprises at present,the informatization problems of enterprise logistics are quite obvious,such as lack of logistics informatization management awareness of management personnel,lack of informatization talents,lack of perfect internal management system and untimely update of logistics management information technology.Therefore,starting from the content and characteristics of modern logistics management in enterprises,the paper analyzes the informatization problems existing in modern logistics management in enterprises at present,and formulates countermeasures for relevant problems,so as to promote the effective development of modern logistics management in enterprises.