直播电商对我国农产品贸易流通的影响——以东方甄选为例

The Impact of Live E-commerce on China’s Agricultural Trade Circulation--Taking East Buy as an Example

随着我国经济的不断增长及互联网行业的蓬勃发展,近年来农产品直播电商迅速发展,电商助农以电子商务模式促进农村经济的发展,实现乡村振兴,企地合作政策也为许多农产品生产型企业带来了新的机遇。东方甄选作为助力农产品销售的典型农产品电商平台,将学科教师与农产品行业相结合,培养能够与用户产生情感共鸣的知识型主播,为农产品二次赋能乡村振兴,促进农产品贸易流通,提高农产品价值,实现农产品直播电商的可持续发展具有一定的借鉴意义。

With the continuous growth of China's economy and the vigorous development of the internet industry,live streaming e-commerce for agricultural products has rapidly developed in recent years.E-commerce helps farmers promote rural economic development through e-commerce models,achieving rural revitalization.The policy of enterprise land cooperation has also brought new opportunities to many agricultural production enterprises.East Buy as a typical agricultural product e-commerce platform that assists in the sales of agricultural products,combines subject teachers with the agricultural product industry to cultivate knowledge-based anchors who can resonate with users,empower agricultural products for the second time to promote rural revitalization,promote agricultural product trade and circulation,improve the value of agricultural products,and achieve sustainable development of agricultural product live streaming e-commerce for reference.