论互联网经济背景下农村电商物流的困境及对策

On the Difficulties and Countermeasures of Rural E-commerce Logistics under the Background of Internet Economy

近年来,互联网技术发展迅速,推动农村电商产业体系日益成熟。然而,由于基础设施不完善、信息化水平低、专业人才匮乏、物流成本高等客观因素,使农村电商物流体系的运行效率受到影响,制约着农村电商产业发展与乡村经济转型升级。因此,本文结合当前互联网经济时代的大背景,客观阐述农村电商物流的发展趋势,提出农村物流现有体系中存在的弊端与问题,并提出相应的解决对策,以期为农村电商物流产业发展提供参考。

In recent years,the rapid development of internet technology has driven the rural e-commerce industry system to become increasingly mature.However,due to objective factors such as inadequate infrastructure,low level of informatization,shortage of professional talents,and high logistics costs,the operational efficiency of the logistics system of rural e-commerce is affected,which restricts the development of rural e-commerce industry and the transformation and upgrading of rural economy.Therefore,in the context of the current Internet economy era,this article objectively elaborates on the development trend of rural e-commerce logistics,proposes the drawbacks and problems in the existing system of rural logistics,and proposes corresponding solutions,hoping to provide reference for the development of rural e-commerce logistics industry.