大学生创业意愿影响因素实证分析——以山西大同大学为例

Empirical Analysis of Influencing Factors of College Students'Entrepreneurial Willingness--Taking Datong University in Shanxi as an Example

从个人、家庭、学校和社会4个方面构建大学生创业意愿影响因素模型,对山西大同大学学习创业基础课程604名大学生的调查问卷数据,采用多分类Logitc回归模型,实证分析大学生创业意愿的影响因素。建议继续加大对大学生创业基础课程的支持力度,学生家长应积极帮助大学生创业,营造一个良好的创业氛围。

This paper constructs a model of influencing factors of college students'entrepreneurial willingness from four aspects:individual,family,school and society,and empirically analyzes the influencing factors of college students'entrepreneurial willingness based on the questionnaire data of 604 college students in Datong University.Male college students,family support,and relatives and friends around them have an impact on college students'future entrepreneurship,At present,college students who are trying to start a business are mainly influenced by relatives and friends around them.