《会展服务与组织》课程思政教学设计与实施——以会展推介服务为例

Design and Implementation of Ideological and Political Teaching of“Exhibition Service and Organization”Course--Taking Exhibition Promotion Service as an Example

《会展服务与组织》是会展策划与管理专业的核心课程,以广交会为例,充分挖掘案例的课程思政价值点,以课前-课中-课后为教学设计与评价的时间轴,探讨多元方法交叉和师生互动共同体的教学途径,构建“课前自主学习忆初心—课中任务实施勇担当—课后实践检验有作为”的课程思政教学模式,实现教学目标从知识、能力维度到价值维度的升华,为会展类课程思政改革提供借鉴参考。

“Exhibition Service and Organization”is one of the core courses of exhibition planning and management.Based on the representative and typical exhibition in the industry-Canton fair,this paper fully excavates its education value point and takes“before-in-after class”as the timeline of teaching and evaluation.Multiple methods and the community of teachers and students interactive approach are discussed.The ideological and political teaching model of“self-learning before class to recall the original intention-courageous responsibility in the implementation of tasks in class-practical examination of achievements after class”is constructed,which sublimates the teaching objectives from the dimension of knowledge,ability to the dimension of value,and provides reference and reference for the ideological and political reform of exhibition courses.