自媒体时代电商直播助力乡村振兴发展研究——以大学生创业项目为例

Research on E-commerce Live Streaming to Help Rural Revitalization and Development in the Era of We Media--Taking the Entrepreneurship Project of College Students as an Example

直播助农作为新兴电子商务模式是解决我国“三农问题”、推进乡村振兴战略和精准扶贫的重要途径之一。我国自媒体产业传播大众化、内容自由化、形式丰富化、交互多元化发展,吸引了具有主播和顾客双重身份的大学生群体的广泛参与,实现了社会效益与经济效益的有机统一。在分析直播产业成长环境背景、大学生直播助农的问题对策以及发展价值基础上,以大学生创业项目“阿江自媒体”为例,探索大学生创业实践在推动乡村振兴中的重要作用。

As an emerging e-commerce model,live broadcasting to help agriculture is one of the important ways to solve China's“three rural issues”,promote the Rural Revitalization Strategy and targeted poverty alleviation.The popularization,content liberalization,form enrichment and interactive diversification of China's self-media industry have attracted the extensive participation of college students with the dual identity of anchor and customer,and realized the organic unity of social and economic benefits.On the basis of analyzing the background of the growth environment of China's live broadcasting industry,the problems and countermeasures of college students'live broadcasting to help farmers and the development value,this paper takes the college student entrepreneurial project“Ajiang We Media”as an example to explore the important role of college students'entrepreneurial practice in promoting the of rural revitalization.