农业专业化乡镇转型升级发展的路径思考——以宜昌市夷陵区邓村乡为例

Path of Transformation and Upgrading Development of Agricultural Specialized Townships--Taking Dengcun Township of Yiling District,Yichang City as an Example

当前,在乡村振兴背景下,推动农村产业深度融合,顺应城乡居民消费拓展升级趋势,农业与旅游业的融合将成为农业产业结构转型升级的有效途径。茶叶是夷陵区乃至宜昌市的支柱产业,同夷陵区又是“橘都茶乡”战略中茶乡的主阵地。但是近年来茶产业在稳步发展过程中存在发展理念落后、茶企缺乏品牌优势、劳动力不足、组织化程度低、信息化水平落后、基础设施不完善、优势茶文化资源开发利用不足等问题,克服阻碍茶产业在发展过程中的制约性因素是推动茶产业迈向高质量发展的关键。基于此,从夷陵区邓村乡茶产业发展视角,通过查阅相关资料、实地走访调研,提出了推动农业专业化乡镇转型升级发展的建议,即转变茶产业发展理念,打破茶叶品类单一思维,建立大型茶叶交易集散中心,积极打造一批高价值的本土茶叶品牌,提升茶产业组织化程度,建立全乡电商化平台管理机构,大力打造茶文化的宣传阵地,营造浓厚的茶文化氛围,进一步完善茶旅融合基础服务设施等。

At present,in the context of rural revitalization,promoting the deep integration of rural industries,in line with the trend of urban and rural residents'consumption expansion and upgrading,the integration of agriculture and tourism will become an effective way to transform and upgrade the agricultural industry structure.As the pillar industry of Yiling district and even Yichang city,Yiling district is the main position of tea township in the strategy of"orange capital tea township".In recent years,there are some difficulties in the steady development of tea industry,such as the backward development concept,the lack of brand advantages for tea enterprises,the shortage of labor,low degree of organization,the backward information technology level,the imperfect infrastructure,the insufficient exploitation and utilization of the superior tea culture resources,and it is the key to promote the tea industry towards high-quality development by overcoming the constraints that hinder the tea industry in the development process.Based on this,from the perspective of the tea industry development in Dengcun township of Yiling district,through consulting relevant materials and conducting on-the-spot surveys,some suggestions to promote the transformation and upgrading development of agricultural specialized townships were put forward,that is,changing the concept of the development of the tea industry,breaking through the single thinking of tea categories,establishing a large tea trading and distribution center,actively creating a number of high-value local tea brands,enhancing the degree of organization of the tea industry,establishing a township-wide e-commerce platform management agencies,vigorously building a publicity position of tea culture,creating a strong atmosphere of tea culture,and further improving the integration of tea tourism infrastructure services and facilities.