大数据模式下湖南省体育产业与养老产业融合发展

Convergence Development of Sports Industry and Elderly Care Industry in Hunan Under the Big Data Model

“体育+养老”产业融合发展不仅是解决我国人口老龄化问题关键举措,更是促进我国产业结构升级转型的重要途径。文章以大数据技术为研究背景,对湖南省体育产业与养老产业融合的发展现状及需求端和供给端融合困境进行分析,旨在为两大产业的健康高效融合提供理论指导,也为政府和企业在体育产业与养老产业融合过程中及时调整定位、改善供给措施。研究认为,应发挥政府政策的引导作用,促进大数据技术融入体育养老产业;相关企业应充分重视大数据技术在优化体育养老产品或服务、提高体育养老产业资源配置效率等方面的巨大作用,利用大数据技术促进体育产业与养老产业的融合发展。

The convergence development of sports industry and elderly care industry is not only a key measure to solve the problem of aging population in China,but also an important way to promote the upgrading and transformation of China's industrial structure.It takes big data technology as the research background,and analyses the current situation of the integration of sports industry and elderly care industry in Hunan province,as well as the integration dilemma of the demand and supply sides,aiming to provide theoretical guidance for the healthy and efficient integration of the two industries,and also to provide timely adjustment of the positioning and improvement of the supply measures for the government and enterprises in its process.The study concludes that the guiding role of government policies should be brought into play to promote the integration of big data technology into the sports and retirement industry,relevant enterprises should pay full attention to the great role of big data technology in optimising sports and retirement products or services and improving the efficiency of resource allocation in the sports and retirement industry,and use big data technology to promote the integration of the sports industry and the retirement industry.