20世纪后期新加坡“孙子热”再解读及传播特征新探——基于1965—1999年新加坡五种华文报刊的考察

A New Exploration of the “Sun Zi Craze” in Late 20th CenturySingapore and Its Characteristics of Transmission——Based on the Investigation of Five Chinese Newspapers in Singapore from 1965 to 1999He

20世纪60—90年代,《孙子兵法》在东南亚地区,尤其在新加坡引起了广泛关注。《孙子兵法》在新加坡的传播呈现出应用领域多元化、传播形态渐趋本土化、传播范围逐渐大众化、生活化,传播载体从单一媒介到多元媒介等特征。新加坡华人对《孙子兵法》的认同、传承和践行,是中华优秀传统文化海外传播的优秀范本,为中国传统文化“走出去”,搭建海上丝绸之路提供了经验指导和借鉴。

In the 1960s-990s,The Art of War attracted widespread attention in Southeast Asia,especially in Singapore.The spread of The Art of War in Singapore showed characteristics such as diversified application fields,increasingly localized forms of transmission,and gradually expanded scope of influence,as well as a shift from a single medium to multiple media for transmission.The recognition,inheritance,and practice of The Art of War by the Chinese in Singapore are an excellent example of the overseas spread of Chinese traditional culture,and provide guidance and reference for the“going out”of Chinese traditional culture and the building of the Maritime Silk Road.