传统竹编工艺的品牌形象设计研究

Research on Brand Image Design of Traditional Bamboo Weaving Process

论证品牌化打造与品牌形象设计对于振兴传统工艺的重要作用,寻找传统工艺品牌形象设计研究的着力点。指出品牌打造以及品牌形象设计对于传统竹编工艺传承的重要意义,提炼传统竹编蕴含的深厚文化内涵,分析传统竹编展现的独特美学特征,提出传统竹编工艺品牌形象的设计方法。进行传统工艺品牌打造以及与传统工艺内涵相契合的形象设计,能够助力传统工艺的振兴与发展,让“传统”焕发新生。

Discuss the important role of brand building and brand image design in the revitalization of traditional technology,and look for the focus of brand image design of traditional craft.It points out the significance and necessity of brand building and brand image design for the inheritance and dissemination of traditional bamboo weaving,extracts the profound cultural connotation of traditional bamboo weaving,analyzes the unique aesthetic characteristics of traditional bamboo weaving,and puts forward the design method of brand image of traditional bamboo weaving.The building of traditional craft brand and the image design consistent with the connotation of traditional craft can help the revitalization and development of traditional craft,and make the“tradition”revitalize.