试论新时代背景下的中国动画设计

On Chinese Animation Design Under the Background of New Era

动画作为一个集音乐、绘画、文学等多门类艺术于一身的媒介载体,在文化传播中发挥的作用也日益凸显。动画产业相较于传统的媒介更具有直观性,更容易被大众所接受,既顺应潮流又具有可观的发展前景。在新时代背景下,要繁荣发展文化事业和文化产业,逐渐升高人们对于美好生活的要求,动画作为一种大众文化的表现形式深受人民群众的喜爱,同时也备受关注。近几年,中国动画产业所产出的优秀作品不断涌现,新的动画创作者也在积极创作弘扬传统文化、坚持以人民为中心的创作导向,推出更多增强人民精神力量的优秀作品。本文以中国经典动画作品和近年来的热门动画为例,分析新时代背景下的中国动画。

Animation,as a collection of music,painting,literature and other arts in a media carrier,plays an increasingly prominent role in cultural communication.Compared with traditional media,the animation industry is more intuitive and easier to be accepted by the public,which not only conforms to the trend but also has considerable development prospects.Under the background of the new era,in order to prosper and develop cultural undertakings and cultural industries,and people's requirements for a better life are gradually rising,animation,as a form of expression of mass culture,is deeply loved by the people and attracts more attention.In recent years,excellent works produced by China's animation industry continue to emerge.New animation creators are also actively creating positive works,carrying forward traditional culture,adhering to the people-oriented creation orientation,and releasing more excellent works that enhance the spiritual strength of the people.Taking Chinese classic animation works and popular animation in recent years as examples,this paper analyzes Chinese animation in the background of the new era.