情感叙事:环境传播的公共修辞实践

Emotional Narrative:The Public Rhetoric Practice in Environmental Communication

人文社科领域的“情感转向”,赋予了情感积极的认识内涵——情感并非理性的对立物,而是运行于社会公共空间,作用于公共话语建构过程,因而具有积极的公共性基础。环境传播的公共修辞实践,亟须引入情感的分析视角,以构建环境话语生成的情感叙事体系。在生态文本的符号实践中,情感叙事的核心是立足人与自然和谐共生话语,打造以情感认同为修辞目标的文本表征体系,其对应的公共修辞实践可以沿着三个叙事维度展开:一是生态安全维度的生命书写,二是生态价值维度的伦理投射,三是生态美学维度的审美移情。当前,环境风险已经深刻嵌入社会运行的底层结构,而且呈现出流动的、生成的、模糊的不确定状态,因此,情感叙事的重要使命是以环境领域的不确定性为观照对象,在情感维度上推动公众对环境风险的识别、感知与认同,具体的公共修辞策略主要体现为意指概念维度的接合实践以及符号意象维度的象征实践。

The“affective turn”in the field of humanities and social sciences endows emotion with a positive epistemological meaning—emotion is not the opposite of reason but operates in the social public space and affects the construction of public discourse,thus having positive publicity.The public rhetoric practice in environmental communication calls for a perspective of emotion studies to construct an emotional narrative system of environmental discourse.In the semiotic practice of ecological texts,the core of emotional narrative is based on the discourse of harmonious coexistence between human and nature,with its purpose to build a text representation system with emotional identification as the goal of rhetoric.This can be elaborated on three narrative dimensions:individual writing on the dimension of ecological security,ethical projection on the dimension of ecological value,and aesthetic epidemic on the dimension of ecological aesthetics.Currently,environmental risks have been deeply embedded in the underlying structure of social operation,and present a fluid,generative,ambiguous status of uncertainty.Therefore,the important mission of emotional narrative is to use this uncertainty in the environmental domain as the object of observation,and to promote the public's recognition,perception,and identification of environmental risks from an emotional dimension.The specific public rhetorical strategies include the articulation practice of ideographs,and the symbolic practice of signified images.