摘要
面向万物互联的智能时代,探究线上线下融合的交互机制并归纳实体空间的演化逻辑,对实现生活服务资源的供需精准匹配具有重要意义。生鲜零售作为使用频率极高且消费场景丰富的服务设施,是数字生活圈的核心类型之一。基于虚实空间在资源承载中的“中介”作用,以北京市为例分析生鲜零售的线下空间去中介化、线上平台再中介化的功能演化机制,并探究差异化场景的选址因素及服务范围拓展下的配置体系。其中,物流效率、服务体验、社区近端化分别为前置仓式、店仓一体式及传统展销式实体生鲜空间的选址重点。线上互联高效率、线下沉浸可体验的中介性功能互补是生活服务空间演化的关键,也为提升资源的供给效率及公平性指引了方向。
Facing the intelligent era of the internet of everything,this paper explores the interactive mechanism of OMO(online-merge-offline)model and concludes the evolution logic of physical space,which are of great significance to realize the accurate matching of supply and demand of life service resources.As a consumer-oriented service facility with high frequency of use and rich consumption scenes,fresh food retail is one of the core types of digital life circle.Based on the“intermediary”role of virtual and real space in resource carrying,the paper takes Beijing as an example to analyze the functional evolution mechanism of the disintermediation of offline space and the re-intermediation of online platform of fresh retail space to explore the location factors of differentiated scenes and the configuration system under the expansion of service scope.Specifically speaking,logistics efficiency,service experience,and the near end of the community are vital site selection factors of the pre-warehouse type,store-warehouse integrated type,and traditional type of fresh food retail space respectively.The high efficiency of online interconnection and the interactional complementarity of offline immersion are the key to the evolution of the spatial structure of life services,and also provide guidance for improving the supply efficiency and equity of resources.
作者
张赫
贺晶
王睿
曹舒仪
ZHANG He;HE Jing;WANG Rui;CAO Shuyi
出处
《城市规划》
CSSCI
CSCD
北大核心
2023年第5期86-96,共11页
City Planning Review
基金
天津市教委社会科学重大项目:绿色低碳发展理念下天津区级国土空间规划实施路径与智能监测研究(2021JWZD04)。
