基于打造“七大都市”哈尔滨城市形象的影像建构路径研究

Research on the Image Construction Path Based on Building the Urban Image of Harbin as the“Seven Metropolis”

城市形象作为城市软实力,在城市品牌建设和营销中有着重要的意义。而影像化的城市形象作为城市名片,承载着推介城市外在形象和城市内在精神的使命和担当。基于此,文章以哈尔滨“七大都市”城市形象影像构建为研究对象,深入分析城市文化精神内核传播与认同的城市形象构建路径,以期提炼并输出城市的文化精髓,为哈尔滨“七大都市”城市形象影像建构和传播提供创作思路。

As a soft power of a city,urban image plays an important role in brand building and marketing.The image of a city,as a business card,carries the mission and responsibility of promoting the external image and internal spirit of the city.Based on this,the article takes the image construction of the“Seven Metropolis”of Harbin as the research object,deeply analyzes the path of urban image construction for the dissemination and identification of the core cultural spirit of the city,in order to extract and output the cultural essence of the city,and provide creative ideas for the construction and dissemination of urban image images of the“Seven Metropolis”of Harbin.