基于用户需求的高校信息公开策略研究

Research on University Information Disclosure Strategies Based on User Needs

高校信息公开是治理过程中的重要一环,了解和把握用户的实际需求,才能更加精准科学地实现信息供给,进而促进治理水平提升。在归纳高校信息公开的一般形态和现实困境基础上,结合需求层次理论,划分出用户对信息公开从低到高的三个层次需求:信息发布权威直观及时、信息服务体现爱和关怀、良性互动发挥引领作用。基于此提出保障用户需求的信息公开优化策略,为促进高校信息公开提质增效提供新的借鉴和参考。

The disclosure of information in universities is an important part of the governance process.Understanding and grasping the actual needs of users can achieve more accurate and scientific information supply,thereby promoting the improvement of governance level.On the basis of summarizing the general forms and practical difficulties of information disclosure in universities,combined with the hierarchy of needs theory,three levels of user needs for information disclosure from low to high are divided:authoritative,intuitive and timely information dissemination,information services reflecting love and care,and positive interaction playing a leading role.Based on this,an information disclosure optimization strategy is proposed to ensure user needs,providing new reference and guidance for promoting the quality and efficiency of information disclosure in universities.