新疆冰雪体育特色小镇建设与发展趋势研究

Research on the Construction and Development Trend of Towns with the Characteristics of Ice and Snow Sports in Xinjiang

在2022年北京冬奥会成功举办、乡村振兴战略、“一带一路”倡议、体育强国、全民健身等大背景下,以及消费需求增加、政策支持、社会资源等的推动下,体育特色小镇应时而生,成为体育产业转型升级的一大投资热点。该文运用文献资料法、逻辑分析法,对新疆冰雪体育特色小镇的建设与发展趋势综合分析,研究分析要以依法治疆、富民兴疆、文化润疆、团结稳疆、长期建疆5个目标来建设新疆冰雪体育特色小镇。

Under the overall background of the successful holding of the Beijing 2022 Winter Olympics,the rural revitalization strategy,the Belt and Road Initiative,the leading sporting country strategy,and the national fitness campaign,driven by the increase of consumer demand,policy support,social resources,etc.,towns with sports characteristics have emerged at the historic moment and become a major investment hotspot for the transformation and upgrading of the sports industry.This paper uses the literature method and logical analysis method to comprehensively analyse the construction and development trend of towns with the characteristics of ice and snow sports in Xinjiang.Research shows that it is necessary to build towns with the characteristics of ice and snow sports in Xinjiang with five goals:governing Xinjiang according to the law,enriching the people and rejuvenating Xinjiang,nourishing Xinjiang with culture,uniting and stabilizing Xinjiang,and building Xinjiang for a long time.